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The Best AI Tool for Video Creation: Pictory

In my growing blogging business and online community for entrepreneurs, I have a deep need for video creation that is quick and easy.

This prompted me to really set aside some time to go through a fitting AI video creation tool that took minimal (by minimal I was hoping for under 5 minutes) time to learn and start using.

I had the opportunity to use Pictory, an AI video creation software, and I must say that I am thoroughly impressed with what it has to offer. I have also thoroughly researched the sentiment, sifting through a ton of user reviews while looking at other alternatives and trying to make a decision on which AI video creation software to go with.

As someone who works in the digital marketing industry, I know how important video content is to drive engagement. According to Power Digital Marketing, engagement is more important than ever on social media, as algorithms are based on engagement to assure that social media users see the content they want to be seeing.

However, creating videos can be time-consuming and requires a lot of effort, which is why I was eager to try Pictory and see if it could live up to its promises.

In this article, I will share what I have learned.

A Quick Review Of Pictory


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According to LinkedIn, video can increase sales and revenue, as it can get more views, shares, conversions, and sales. Every business trying to grow can use video but it is usually pretty hard to create, acquire, or license. Enter Pictory:

Firstly, the interface of Pictory is simple and easy to use, even for someone who is not tech-savvy. The software provides a straightforward tutorial on how to use the various features and functionalities.

After the short tutorial, I felt pretty confident to start creating my first video. Pictory’s dashboard is well-organized and easy to navigate, making it easy to find what I was looking for.

Pictory’s Appeal


I started by inputting a lengthy blog post I had written on the topic of scalable side hustles. Pictory used its AI capabilities to extract all the essential information from the post and create a video summarizing the main points. The process was fast and took just a few minutes, which is a significant time-saver. I was thrilled to see how the video turned out, and I was impressed with the quality of the narration, which was done using AI voice technology. Again, on a scale of 1 to “technical genius” I’d put myself at a 4. And yet, I found this quite easy to get the hang of. I am just in the process of hiring a social media manager, so I can now have this video to give him or her to promote on video-first platforms like Instagram and Youtube.

The video was visually appealing, with the ability to add a logo, a font, and brand colors to the final product. Additionally, Pictory automatically added captions to the video, which is crucial to increase engagement and traffic. As a marketer, I know that captioned videos are more likely to be watched in their entirety and have a higher chance of going viral.

Furthermore, Pictory provides the option to edit videos using text, which makes it easier to remove filler words and make the video more engaging. This feature is incredibly useful for someone who wants to create short highlight videos from lengthy content that are shareable and visually appealing.

Pictory is also compatible with all devices, including laptops and personal computers, and is cloud-based, which means that users can access it from anywhere with an internet connection. The software’s mobility is a significant advantage for anyone who wants to create videos on the go or from the comfort of their home office.

Another feature that I found extremely helpful was Pictory’s ability to summarize long videos into short ones that are more engaging and suitable for social media platforms. This feature is especially useful for video creators who want to repurpose their content for multiple platforms, such as YouTube, Instagram, and Facebook.

I think what I liked the best was the pricing. Some of the other video creation tools I researched were 10 -50% higher. Pictory offers a free trial to sign up where you get 3 free videos, and then the basic plan starts at 19$ a month. Not bad!




I liked this product so much that I joined their affiliate program and I am going to implement it across all of my marketing. I am especially excited to use it more to see social growth.

Finally, Pictory offers masterclasses on various marketing topics like content repurposing, personal brand development, and video marketing strategies. The courses are designed to enhance brand recognition, increase engagement, and drive traffic, making them valuable resources for any marketer. The software also showcases case studies from various users in video format, which is a great way to see how others have utilized the tool.

Conclusion: How Many Stars Would I Give Pictory?

4.5 stars: Overall, I had an excellent experience with Pictory. The software is a game-changer for anyone who wants to create engaging video content without spending a lot of time and effort. Pictory is user-friendly, visually appealing, and can create high-quality videos suitable for professional use. With its AI capabilities, Pictory saves time and provides accurate captions for videos. I give it a score of 4.5 out of 5, and I highly recommend it to anyone who wants to boost their website traffic and engagement.

If you would like to sign up for the free trial, you can do so below by clicking the green “Free Trial” Button




If you liked this review follow The Financial Appetite today, where I will be reviewing more of the best AI Tools to help your business grow.


Pictory FAQ that you may find helpful



Q. What is this platform for?

Answer: This platform is a conversational AI system designed to assist and communicate with users in natural language. It can perform various tasks such as answering questions, generating text, and completing tasks.

Q. How do I use this platform?

Answer: You can interact with the platform by typing your questions or requests in the chatbox. The platform will then respond with relevant information or perform the requested task.

Q. Can the platform understand all languages?

Answer: The platform is trained on a large dataset of the English language and is optimized for English. While it can understand and generate text in other languages, its performance may vary depending on the language and the complexity of the task.

Q. Can the platform access my personal information?

Answer: No, the platform does not have access to your personal information. It only interacts with you through the chatbox and does not store any information.

Q. Is the platform free to use?

Answer: No, there is a trial though currently where you get 3 free videos, after that the basic plan starts at 19 per month and increases based on your needs

Q. Can the platform understand slang and informal language?

Answer: The platform is designed to understand natural language, including slang and informal language. However, its accuracy may vary depending on the context and the complexity of the language used.


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