starting an e-commerce side hustle
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Start an E-commerce Side Hustle in 2023: A Practical Guide

Starting an e-commerce side hustle and wondering how to make it profitable in 2023? An e-commerce business can be a fun and wildly lucrative venture, but it takes patience, hard work, and a solid knowledge base on e-commerce. According to the National Retail Federation, e-commerce sales have grown by 14.7% in the past year, it’s time to tap into that massive opportunity with e-commerce.

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In this in-depth practical guide, we will learn how to set up your site and e-commerce store the right way and talk about the world of shipping – why it’s important for your business. We will learn about picking a strong product to sell and go over how to start a real brand. We will explain why SEO is so important for success. Additionally, we will be talking about strategies for growth, as well as must-know information on understanding your audience.

In this article, we are going to explore everything you need to know for success with your e-commerce side hustle. From the beginning of the journey all the way to monetization and by the end of the article you will have a clear understanding of the framework of starting an e-commerce business.

So grab a hot drink and let’s get started!

How to Start An Ecommerce Business: The Basics

starting an e-commerce side hustle

Starting an e-commerce side hustle can help you tap into this rapidly growing online commerce industry. Here are steps to get started:

1. Choose a Niche For Your Ecommerce Business

According to Neil Patel, there are several strategies for choosing an e-commerce niche. One strategy is to follow your passion and choose a niche that you are knowledgeable and passionate about. Another strategy is to conduct keyword research and check out the competition to find a niche that has high demand and low competition

  • Research current trends
  • Identify an underserved market
  • Focus on a specific product line

2. Find a Supplier For Your Ecommerce Store

  • Look for good prices and quality
  • Check for reliable delivery times
  • Look for suppliers that offer discounts

Check out learn more where you can discover top dropshipping suppliers of original US and global products to sell, or sell your own products.  Spocket allows you to choose the best products to sell from thousands of dropshipping suppliers all over the world. It’s a highly valuable tool for entrepreneurs as it provides them with a seamless and efficient way to source and sell products. With Spocket, entrepreneurs gain access to a vast network of suppliers, allowing them to discover high-quality products from around the world that can be easily added to their online stores.

3. Set Up And Design Your Store

  • Register a domain name
  • Choose a platform for your store
  • Design your store’s layout and features
  • Choose a theme
  • Add product images and descriptions
  • Set up payment and shipping options

4. Think About Growth For Your Ecommerce Business

According to InfluenceMarketinghub, there are several effective ways to grow an e-commerce business. One way is to identify your target audience and tailor your marketing efforts to reach them. Encouraging repeat business and offering upsells and cross-sells can also help increase sales. Here are a few more important growth strategies:

  • Create an SEO strategy
  • Utilize social media platforms
  • Start an email list

How to Launching Your E-commerce Side Hustle Business

dropshipping side hustle

Launching an e-commerce business in the US is an exciting opportunity. According to the US Census Bureau, e-commerce sales have grown by over 14% in the last year. With the right resources and guidance, you can make your e-commerce side hustle dream a reality.

Step 1:

Create a Business Plan

  • Outline your business goals
  • Research the market
  • Determine your budget

Step 2:

Choose Your Platform

  • Research different e-commerce platforms. The below are the top 5 platforms for e-commerce.
  • Choose the platform that best fits your needs
  • Set up your account

Step 3:

Promote Your Store

  • Create a social media presence by joining all the major social platforms
  • Create content to engage your audience
  • Build your email lists and utilize email marketing campaigns

Discover What to Sell For Your Ecommerce Business

According to the U.S. Small Business Administration, there are 30.7 million small businesses in the U.S. alone that cater to millions of customers. With the right product, you can tap into this huge market and unlock new business opportunities. Here are some tips to help you get started finding the right product:

  • Research the market to discover what people need and want.
  • Understand the competition and their pricing.
  • Develop a product that meets customer needs and stands out.
  • Test your product with a focus group.
  • Launch and market your product.

By following these steps, you can create a successful product and grow your business. With the right product, you can succeed in a competitive market.

Source: U.S. Small Business Administration (

It’s important to make sure your product is profitable.

To start making money online, you’ll need to find a product that meets the following criteria:

  • It’s in demand.
  • It has the potential to grow.
  • It’s competitively priced.
  • It has a unique selling point.

My latest article on Flippa goes over how to use Flippa to find businesses and products to add to your business in more depth here

Doing research is key to finding the right product. Look for trends in your industry, read customer reviews, and talk to industry experts. What problems are out there that you can solve? This will give you a better understanding of what solution-oriented products are in demand and what customers are looking for.

Once you’ve found the right product, you’ll need to get it on your website to promote it. Include product descriptions, pricing information, and customer testimonials if you have them.

Shipping For Your Ecommerce Business

Ecommerce side hustles from home

According to the U.S. Census Bureau, 79% of shoppers expect free shipping. To capitalize on this growth, businesses need to select the right shipping strategy. (Source: Statista)

Businesses can choose from four main shipping strategies:

  • Free shipping
  • Flat rate shipping
  • Real-time rate shipping
  • Free shipping with minimum order

Free shipping is the most popular option, with 79% of shoppers expecting it. It can be especially effective for businesses with high average order values. Flat-rate shipping can also be effective, but it may not be cost-effective for businesses with low average order values.

Real-time rate shipping is the most cost-effective option. It allows businesses to charge customers the exact cost of shipping each order. Free shipping with minimum orders is also an effective option, as it encourages customers to buy more.

Choosing the right shipping requires careful thought. If it is not a reliable system your customers will be left with a bad experience and will not repeat buying from you. Having a poor shipping service can also result in big headaches for you, so make sure the company you go with has very positive reviews and is highly rated before choosing them as a partner.

Researching Competitors

Researching competitors can help businesses identify opportunities for growth. According to a 2019 survey, 83% of companies that studied competitors grew their revenue. The survey also found that 93% of companies that created a plan to compete against competitors increased their profits. Source: Harvard Business Review, 2019.

Researching competitors can help businesses understand their market and identify areas for improvement. Businesses can:

  • Analyze competitors’ pricing, products, and services
  • Study competitors’ customer service and communication strategies
  • Research competitors’ marketing tactics

Creating a plan to compete against competitors is essential. Here’s how to start a competitors plan:

  1. Set clear goals and objectives
  2. Identify the target market
  3. Develop a strategy to differentiate from competitors
  4. Monitor progress and adjust plans as needed

My latest article on Flippa goes over how to use Flippa to find competitors in more depth here

Creating A Real Brand For Your Ecommerce Business

Over 90% of shoppers check online reviews before making a purchase. With an online store, you can create a brand that your customers trust and that stands out from the competition, and reach potential customers around the world. (Source: Statista).

  • Create a brand identity. Think about the colors, fonts, and images that represent your brand.
  • Design your store. Customize the look and feel of your store to attract customers, and make it unique.
  • Launch your store. Promote your store on social media and other channels.

What is SEO and Why is it So Important?

SEO in e-commerce side hustle

Search engine optimization, or SEO, is the process of improving your website’s content and visibility so that it will appear higher on search engine results sites. (SERPs).

Let me now explain why SEO is so important for e-commerce companies. The majority of consumers start their shopping journeys online these days because we live in the digital era. Therefore, in order to draw in new clients and increase visitors to your e-commerce website, you must have a high ranking on search engines like Google or Bing.

E-commerce companies can improve their visibility and raise their chances of generating sales by putting SEO strategies like keyword research, link building, and content optimization into practice. Therefore, investing in SEO can be a game-changer for your e-commerce company.

Strategies to Improve SEO For Your Ecommerce Business

  • Create relevant content that is interesting and engaging.
  • Optimize your website for mobile devices.
  • Include keywords in meta tags and headings.
  • Make sure your website is easy to navigate.
  • Regularly update your content.
  • Optimizing content for search engines
  • Improving website speed
  • Creating backlinks (more Below)
  • Monitoring performance

Tools to Monitor SEO Performance

Link Building SEO For Your Ecommerce Business

link-building is a powerful tool for growing your business. According to a study by Moz, businesses with an active link-building strategy have seen a 41% increase in search visibility. Additionally, outreach campaigns have been found to increase website traffic by up to 55%. Source: Moz, 2020.

Link building is the process of creating relationships with other websites in order to get them to link back to your website. It involves researching potential link partners, creating content to share, and reaching out to them. This helps to increase your website’s visibility and authority in search engines.

Outreach is the process of reaching out to potential customers, influencers, and other key stakeholders in order to build relationships, collaborate with content and promote your business. This helps to create brand awareness and increase website traffic.

  • Research potential link partners and contacts
  • Create content to share with them
  • Reach out to them with your content
  • Follow up with them to build relationships
  • Monitor and measure the results of your efforts

By leveraging the power of outreach and link building, you can increase your website’s visibility, authority, and traffic. This will help you to grow your business and reach your goals.

Email Marketing For Your Ecommerce Business

Email marketing is a powerful tool and is one of the most effective and cost-efficient ways to grow your e-commerce business. According to a study by the Direct Marketing Association, email marketing generates an average return of $44 for every dollar spent. Source: Direct Marketing Association.

Here are some of the key benefits of leveraging email marketing for your e-commerce side hustle business:

  • Builds relationships with customers.
  • Increases website traffic.
  • Generates more leads and sales.
  • Provides valuable insights into customer behavior.

Start gathering your customer’s emails so that you can reach them quickly with product updates and special deals. You can also add value by providing useful or interesting newsletters about your product. This will greatly increase transaction and customer loyalty.

How Much Does Starting An E-commerce Business?

According to the U.S. Small Business Administration, the average cost to start an e-commerce business is $3,500. This includes expenses for website design and hosting, marketing, and legal fees. However, costs can range from a few hundred dollars to tens of thousands, depending on the size and complexity of the business. (Source: U.S. Small Business Administration)

Here is a further breakdown of what to expect:

Startup Costs

  • Website design and hosting: $500-$5,000
  • Marketing: $500-$10,000
  • Legal fees: $500-$1,500

Ongoing Costs

  • Website maintenance: $50-$500/month
  • Marketing: $500-$10,000/month
  • Shipping: $50-$500/month

The First Years Of Starting Your E-commerce Businesses:

The first years in business are especially tough! According to the Small Business Administration, 70% of businesses survive two years and 51% survive five years. Put in the work and don’t quit, you will reap the rewards now by focusing on growth and customer acquisition.

Start-up owners should focus on cost control and customer acquisition. Invest in marketing to reach new customers and develop relationships with existing ones. Leverage technology to automate processes and reduce costs. Utilize data to inform decisions and measure success.

  • Invest in marketing to reach new customers.
  • Develop relationships with existing customers.
  • Leverage technology to automate processes.
  • Utilize data to inform decisions.
  • Measure success to track progress. 
Transections in e-commerce

Knowing your audience is a powerful tool for success, as it can help you craft more effective messages and target the right people.

Here are some tips for understanding your audience:

  • Research the demographics of your target audience.
  • Gather feedback from existing customers.
  • Analyze current trends in your industry.
  • Test different strategies to measure effectiveness.

By understanding your audience, you can create content that resonates with them and drives more meaningful engagement. This will help you build relationships and trust with your customers, resulting in increased loyalty and sales.


In conclusion, opening an online shop in 2023 can be a successful and enjoyable way to supplement your income. You will have the skills and tools needed to launch and manage a profitable online store if you adhere to the helpful advice given in this piece. This guide covers everything you need to know, from choosing the best market and products to designing and launching your shop. To make sure that your store stands out and draws customers, keep in mind to study your rivals, develop a strong brand, and give SEO priority. So why not begin right away? There has never been a better moment to launch an online store as a side business because e-commerce sales are continuing to increase year after year. Start by taking the first move toward your entrepreneurial goals by joining today!

E-commerce Side Hustle FAQ Guide


Over 80% of US consumers shop online. E-commerce sales are projected to reach $794 billion in 2020. Source: US Department of Commerce.

What is e-commerce?

  • E-commerce is the buying and selling of goods and services over the internet.
  • It includes retail sales, digital downloads, and online auctions.

Give Me the benefits of e-commerce

  • E-commerce can increase sales and reach new customers.
  • It can also reduce costs associated with traditional retail stores.
  • It allows businesses to offer personalized experiences and targeted marketing.

List some of the challenges of e-commerce.

  • It can be difficult to stand out in a crowded market.
  • It can be difficult to build trust with customers who cannot physically see or touch the product.
  • It can be difficult to keep up with changing technology and consumer trends.

Start Your Dream E-commerce Business Now: A Guide for U.S. Entrepreneurs

According to the U.S. Small Business Administration, there are more than 30 million small businesses in the U.S., and e-commerce businesses are growing rapidly. This guide will help entrepreneurs start their own e-commerce businesses and take advantage of the booming industry.

This guide will cover the following topics:

  • Choosing a business model
  • Creating a business plan
  • Choosing a platform
  • Registering a business
  • Marketing strategies
  • Creating an online store

By following this guide, entrepreneurs can learn how to start their own ecommerce business and succeed in the online marketplace. With the right strategies and resources, entrepreneurs can create a thriving business and make their dreams a reality.

Discover the 4 Types of E-commerce Businesses Booming in the US

E-commerce is rapidly growing in the US, with online sales reaching $517 billion in 2019. This number is projected to grow to $735 billion by 2023. Brick-and-mortar stores are adapting to the digital age, while new ecommerce businesses are emerging. Four types of e-commerce businesses are booming: subscription boxes, online marketplaces, digital products, and dropshipping. (Source: Statista)

Subscription boxes are a popular e-commerce business model. Customers pay a subscription fee and receive a box of products on a recurring basis. These boxes can contain anything from food and beauty products to pet supplies and apparel.

Online marketplaces are another booming e-commerce business type. These websites are like virtual malls, allowing customers to shop from multiple vendors in one place. Popular online marketplaces include Amazon and Etsy.

Digital products are intangible items that can be delivered instantly. Examples include ebooks, online courses, and software. These products are easy to create and require minimal overhead expenses.

Finally, dropshipping is a type of e-commerce business that does not require the seller to keep any inventory. Instead, the seller partners with a wholesaler who stores and ships the products directly to the customer.

How can online stores increase their profits?

Online stores in the US can increase their profits by focusing on their customer service, optimizing their website for mobile, and using targeted marketing strategies. To provide excellent customer service, stores should offer fast and free shipping, easy returns, and a helpful customer service team. To optimize their website, stores should make sure their website is responsive and user-friendly on all devices. Lastly, stores should use targeted marketing strategies such as email campaigns, retargeting ads, and influencer marketing.

What Strategies Can E-commerce Stores Use to Succeed?

U.S. e-commerce stores can succeed by focusing on customer service, optimizing their website for mobile, and using targeted marketing strategies. Additionally, stores should focus on their product selection, pricing, and shipping options to ensure they are competitive. Stores should also use analytics to track customer behavior and measure the success of their marketing efforts. Finally, stores should utilize SEO and social media to reach more customers and create a strong brand presence.

How many e-commerce stores are succeeding?

According to Statista, there are over 12 million e-commerce stores in the US. Of these, approximately 2.14 million are considered “active” stores. This means that they have had sales within the last twelve months. Additionally, e-commerce sales in the US are projected to grow to over $794 billion in 2022, representing a compound annual growth rate of 14.3%.

What Side Hustles Can I Do to Make Extra Money as a Good Side Gig?

There are many side hustles that can help you make extra money in the US. Popular side hustles include becoming an online tutor, becoming a virtual assistant, selling products online, doing freelance work, and taking surveys. Additionally, you can start an e-commerce store, become a rideshare driver, or rent out your home on Airbnb.

What e-commerce strategies can businesses use to increase profits in 2023?

Businesses can use a variety of strategies to increase profits in 2023. These strategies include optimizing their website for mobile, providing excellent customer service, using targeted marketing strategies, and utilizing analytics to track customer behavior. Additionally, businesses should focus on their product selection, pricing, and shipping options to ensure they are competitive. Finally, businesses should utilize SEO and social media to reach more customers and create a strong brand presence.

How to make extra money from home? How to start an online side hustle?

Starting an online side hustle is a great way to make extra money from home. To get started, you should decide what type of side hustle you want to pursue. Popular side hustles include becoming an online tutor, becoming a virtual assistant, selling products online, doing freelance work, and taking surveys. Additionally, you can start an e-commerce store, become a rideshare driver, or rent out your home on Airbnb. Once you decide on a side hustle, you should create a business plan, set up a website, and start marketing your services.

Can E-Commerce Help People Achieve Financial Freedom?

Yes, e-commerce can help Americans achieve financial freedom. E-commerce provides the opportunity to start a business with low start-up costs and the potential to earn a high income. Additionally, e-commerce allows entrepreneurs to work from home and set their own hours, giving them more control over their finances. With the right strategies and dedication, e-commerce businesses can help Americans reach their financial goals.

What are the best side hustles for earning money in the U.S.?

The best side hustles for earning money in the US include becoming an online tutor, becoming a virtual assistant, selling products online, doing freelance work, and taking surveys. Additionally, you can start an e-commerce store, become a rideshare driver, or rent out your home on Airbnb. With the right strategies and dedication, these side hustles can help you make extra money and reach your financial goals.

What is the average income of an e-commerce business owner?

According to a study conducted by Oberlo, the average income of an e-commerce business owner in the US is $75,000 per year. This figure is based on the responses of over 1,000 US-based e-commerce business owners. Additionally, the study found that the average e-commerce business owner works between 25 and 35 hours per week. With the right strategies and dedication, e-commerce business owners in the US can make more than the average income.

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