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How To Start and Market Your Side Hustle Blog in 2023 (Everything You Need to Know, Right Now)

Are you ready to take your side hustle blog to new heights this year? Want to learn more about starting and marketing your side hustle blog in 2023? In this article, we are going to go through everything you need to know for side hustle growth. We are going to explore how to start, grow and monetize your blog. We will be discussing tips and strategies for promoting your blog and how to build a reputation that makes you a formidable player in the market.

Why should you trust me? Because I have over 15 years of experience making money with side hustles, and I have learned a thing or two. I also started a successful blog last year (this one) which is currently in expansion mode.

By the end of the article, you will have a clear idea of how to start and market your side hustle for exponential growth in 2023.

Let’s dive right in!

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What Can Blogging Do For You

blog tiles

80% of companies use blogs to increase website traffic. Blogs are the #1 way to increase search engine rankings. Source: Hubspot (2020).

Benefits of Starting and Marketing A Side Hustle Blog

  • Increase website traffic
  • Improve search engine rankings
  • Build relationships with customers
  • Generate leads and sales
  • Establish yourself as an expert

For more on blogging, check out these articles: 

How To Start And Market Your Blog

How To Make 2,000 a Month With Your Blog

Successful Blogging As a Side Hustle

Blogging On Reddit: Everything You Need To Know

Starting a Side Hustle Blog and Making Money in 7 Steps

According to hubspot, blogs are powerful for several reasons; Blogging can help drive traffic to your website, establish authority in an industry, and convert traffic into leads.  This guide on starting and marketing your side hustle blog will provide readers with the knowledge and tools to create a successful blog and make money from it. Let’s look at how to start and market your side hustle!

Start and Market Your Side-Gig Blog: a Step By Step Guide

Step One:

Find The Right Niche and Blog Name

Finding the right niche and blog name can help you reach your target audience and grow your business. Here are some tips to help you get started.

1. Research Your Niche: Take the time to research and understand your target audience. Know who you’re writing for and what they’re looking for in your content.

2. Brainstorm Ideas: Write down all your ideas, no matter how silly they seem. Think of words and phrases that relate to your niche and audience.

  • Consider using puns and alliterations.
  • Look for synonyms to help you come up with different ideas.
  • Use tools like Wordoid and NameMesh to help you brainstorm.

3. Check Availability: Once you have some ideas, check for domain availability and social media handles. Make sure the name is available across all platforms.

4. Test It Out: Get feedback from your friends and family. See what they think of your blog name and get their opinion.

Source: WPBeginner

And don’t forget to….

  • Pick a topic you are passionate about
  • Do research to find out what topics are popular, but not super competitive
  • Make sure there is a market for your niche

Step Two:

Find a Platform For Your Blog


  • Choose a web hosting service. Shopify has a 14-day free test program, and is one of the more affordable hosting options, especially if you are selling anything online.
  • Research the best blogging platforms
  • Set up your blog on the platform

Step Three:

Launch Your Business Online

According to Statista, over 4.5 billion people use the internet every day. An online presence is essential for businesses to succeed in the digital age. Investing in web hosting and registering a domain name are the first steps to launching a business online. 

Registering a domain name is the first step to creating an online presence. It’s the address that people type in their browser to access your website. When selecting a domain name, make sure it’s easy to remember and relevant to your business.

  • Choose a domain name that is easy to remember and relevant to your business.
  • Make sure to keep your website up-to-date with fresh content.
  • set up your business you are legit! Incfile is great for this because of the simplicity and price. Incfile simplifies the process of starting a business by providing a user-friendly platform that guides entrepreneurs through the necessary steps at a low cost.

Step Four

Do Keyword Research and Write Quality Content For Your Blog

    • Create content that is engaging and informative
    • Find keywords that are longtail and not as competitive to give you a chance to get some early traffic. Longtail Pro is a great tool for keywords.

    • Stay up-to-date on the latest trends in your niche

    • Write regularly to keep readers engaged

Step Five

Customize Your Blog for Your Audience!

Blog customization is key to engaging readers. 92% of marketers say that blogs are their top source for content creation and distribution. (Source: Content Marketing Institute, 2019).

Make sure your blog stands out from the crowd. Use visuals. Include images, videos, and infographics. This will make your content more interesting and easier to digest.

Make sure your blog is easy to navigate. Use clear headings, subheadings, and paragraphs. Break up long chunks of text with visuals. This will make it easier for readers to find the information they need.

Make sure your blog is mobile-friendly. 60% of all website traffic comes from mobile devices. (Source: Statista, 2020). So make sure your blog is optimized for mobile users.

Make sure your blog is SEO-friendly. Use keywords in your content. This will help your blog show up in search engine results. Also, make sure your content is shareable. This will help increase your blog’s reach. Scaleut is great to ensure all your content is SEO friendly and optimized right from the start and as you scale.

Step Six

Promote Your Blog

    • Utilize social media to reach a wider audience

    • Build relationships with other bloggers in your niche

    • Engage with readers by responding to comments

    • Make sure your blog is SEO-friendly. Use keywords in your content. This will help your blog show up in search engine results. Also, make sure your content is shareable. This will help increase your blog’s reach.

Step Seven:

Monetize Your Blog

    • Find affiliate programs to join. Some of these include Impact, ShareA Sale and PartnerStack. Aff is a great way to learn affiliate marketing.

    • Set up ads on your blog

P.S Interested in buying your next side hustle Blog? Check out my latest article on why the time is perfect to buy an online company here

Tips & Strategies For Real Growth

U.S. audiences are increasingly engaging with blog content. According to the Pew Research Center, 81% of U.S. adults use the internet and 74% of U.S. adults use social media. To grow your blog, try these tips and strategies:

    • Create Quality Content: Focus on creating quality content that resonates with your audience. Keep content fresh and up-to-date.

    • Engage with Your Audience: Respond to comments and questions. Make sure to be friendly and helpful.

    • Promote Your Content: Promote your content on social media and other platforms. Use relevant hashtags to increase visibility and consider buying Google advertisements to grow traffic.

These tips and strategies will help you grow your blog and engage with U.S. audiences. With the right approach, you can increase your blog’s reach and impact.

My latest article on Flippa goes over this in more depth here

Grow Your Blog’s Reach Exponentially

marketing success

Are you looking to increase your blog’s reach and traffic? According to the Content Marketing Institute, 83% of US marketers are using content marketing to reach their target audiences. Knowing how to effectively promote your blog is essential to growing your reach.

There are several ways to promote your blog. Here are a few of the most effective:

    • Write guest posts for other blogs.

    • Create a social media presence and post regularly.

    • Connect with influencers in your niche.

    • Optimize your blog for search engines.

The Importance of Guest Posts and Link Building For Your Blog

Writing guest posts for other blogs is another great way to promote your blog in the US. This will help to increase your visibility and reach a new audience. Make sure to include a link to your blog in the post. What this does is twofold, it a) gets you more exposure to a different audience and b)it gets you backlinks from a credible source. Google looks at these links as a “vote” for your site and will reward you by increasing your site’s authority. The beauty of this is that once you have high authority, all of your content benefits, and get pushed higher in search results. This means more traffic for your site!

Guest blogging and link building can take time as it requires sending communication out to relevant sites you want to partner with, that have high Domain Authorities. Moosend is the simplest solution to deliver email marketing and automation experiences that drive real revenue growth. For me, time is money, and having Moosend cuts down outreach time and audience building in half.

Creating a social media presence is a great way to increase your blog’s reach in the US. Make sure to post regularly and engage with your followers. This will help to build relationships and trust with your target audience.

Connecting with influencers in your niche is a great way to increase your blog’s reach. Influencers have a large following and can help to drive more traffic to your blog. Reach out to influencers and see if they’re interested in working with you.

Finally, optimizing your blog for search engines is essential for increasing your reach. Make sure to include relevant keywords in your content, use internal and external links, and create a sitemap. This will help search engines index your blog and increase your visibility.

Check out my latest article on Flippa goes over this in more depth here

Gain Recognition and Respect: Build a Reputation

Building a strong reputation is essential for success. According to a 2020 survey, 75% of people believe that reputation is the key factor to career growth. Additionally, 89% of people believe that a good reputation is essential for success in their industry. (Source: Reputation Institute)

Here are a few tips to help you build your reputation:

    • Be honest and reliable in all your interactions.

    • Be helpful and supportive to your colleagues.

    • Listen carefully and share your ideas.

    • Be open to feedback and take it constructively. A great tool to use to poll your customers, ask for feedback, and share rewards is Learn More

    • Be proactive and take initiative.

Building a strong reputation takes time and effort. Make sure to stay consistent and focused on your goals, and you’ll be well on your way to gaining recognition and respect in your industry!

Make Money From Your Blog: Unlock Your Earning Potential

cute toddler making business calls

According to a survey from the US Bureau of Labor Statistics, 15% of bloggers make over $50,000 a year. With the right strategies and tactics, you can join this group of successful bloggers and make money from your blog.

Start by researching the best monetization strategies for your blog. Consider affiliate marketing, sponsored content, and selling products or services. Each strategy has its own advantages and drawbacks. Choose the one that best fits your goals.

Next, create content that’s valuable to your readers. Quality content will help you attract more visitors and increase the chances of them clicking on your ads or buying your products.

Finally, use the right tools to track your success. Analyze your website traffic, the performance of your ads, and the effectiveness of your content. This data will help you refine your strategies and maximize your earning potential.

Now is The Right Time

With more people looking online to make purchases and find information, there has never been a better time to expand. Furthermore, the rise of AI has made the most mundane parts of marketing, lightning-fast and automated. These things create a confluence of events that make the time perfect to double down on your blogging side hustle.

Take Writesonic for example. Writesonic is an AI-powered writing assistant that helps users generate high-quality written content quickly and efficiently. The platform offers features such as content generation, rewriting, summarizing, and even SEO optimization suggestions. Previously, content writing and SEO were two of the slowest tasks EVER. Now they can be tackled with AI so you can free up your time to focus on expanding and growth.

Advantages of Starting a Business

    • Create your own job security

    • Gain financial independence

    • Be your own boss

    • Have the freedom to pursue your passions

Resources to Get Started

To get started with blogging, here are some valuable resources that can help you:

  1. Blogging Guides and Tutorials: Many websites and blogs offer comprehensive guides and tutorials on blogging. Some recommended resources include:

  2. Content Creation and Writing Tips: Good content is essential for a successful blog. Consider these resources for content creation and writing tips:

    • “Copyblogger”: Offers valuable advice on copywriting, content marketing, and improving writing skills.
    • “Grammarly Blog”: Provides tips on grammar, punctuation, and writing styles to enhance your blog’s readability and professionalism.
    • “QuickSprout”: Offers insights into creating engaging and high-quality content.
  3. SEO and Blog Promotion: Learning about search engine optimization (SEO) can help increase your blog’s visibility. Explore resources such as:

    • Moz’s “Beginner’s Guide to SEO”: A comprehensive guide to understanding and implementing SEO strategies for your blog.
    • “Backlinko”: A blog that shares actionable SEO techniques and tips to improve your blog’s ranking in search engine results.
  4. Blogging Communities and Forums: Engaging with blogging communities and forums can provide valuable insights and networking opportunities. Consider joining communities like:

  5. Social Media and Blog Monetization: Explore resources that help you leverage social media and monetize your blog:

    • Buffer Blog: Provides insights into social media strategies to promote your blog effectively.
    • “Smart Passive Income”: A blog and podcast that offers guidance on monetizing your blog through various income streams.

    • Small Business Administration


In this article, we take a look at what you need to do to start, grow and monetize your blog and we show you how the 7 steps to starting your blog. We discussed the importance of building a positive reputation and gaining traffic, specifically of building high-quality links. In this article, we went over the tips and strategies for promoting your blog and how to go about monetizing your blog once you have healthy traffic. Lastly, we also talked about how now is the right time to start a business!

For more valuable information, join our community of entrepreneurs at thefinancialappetite.net!


Starting and Marketing Your Blog FAQs

The following FAQs will help you get started with marketing your side hustle on the web.

What is a side hustle?

A side hustle is any type of business or activity that you do in addition to your regular job. It could be anything from selling handmade jewelry to providing consulting services.

What are some tips for marketing my side hustle?

There are many ways to market your side hustle on the web. Here are a few tips to get you started:

    • Create a website or blog to showcase your products or services.

    • Build an email list of potential customers.

    • Use social media to connect with potential customers.

    • Develop relationships with other side hustlers in your field.

    • Leverage SEO tactics to increase your visibility in search engine results.

What are some common mistakes to avoid when marketing my side hustle?

It’s important to be aware of common mistakes when marketing your side hustle on the web. Here are a few to watch out for:

    • Not having a clear understanding of your target audience.

    • Failing to track and measure your results.

    • Not setting realistic goals for your side hustle.

    • Not investing enough time or money in marketing.

    • Not staying up to date on the latest marketing trends.

How to Start a Legit Side Hustle?

Starting a side hustle can be an exciting way to make extra money. The first step is to decide what type of side hustle you want to pursue. Consider your interests, skills, and available resources to help you make the best decision. Once you have a plan, you can begin researching and building your side hustle.

What Strategies Can Help Me Earn an Extra $1,000 a Month as a Side Gig?

Once you get the hard part out of the way from starting and marketing your side hustle blog, making an extra $1,000 a month in the U.S. is possible with the right strategy. Consider freelancing, starting a blog, or selling products online. You can also look into affiliate marketing, virtual assistant work, or tutoring. Different strategies may work better for different people, so it’s important to find what works best for you.

Which Side Hustle Is Most Popular Side Job?

According to a survey of U.S. readers conducted by Bankrate, the most popular side hustle is freelance work. About 20% of respondents said they make money through freelance work. Other popular options include selling products online (13%), tutoring (12%), and virtual assistant work (10%).

What Are the Highest Paying Side Hustles?

The highest-paying side hustles in the U.S. vary depending on the type of work and the person’s experience. However, some of the highest-paying side hustles include web development, software engineering, consulting, and freelance writing. According to PayScale, the average hourly rate for web developers is $30.17, software engineers earn an average of $41.88 per hour, and consultants make an average of $37.53 per hour.

Can Affiliate Marketing Help Earn Extra Income With Your Side Hustle Blog?

Yes, affiliate marketing can help US-based people earn extra income. Affiliate marketing is a type of performance-based marketing where a business rewards an affiliate for each customer they refer to the business. Affiliate marketing is a great way to make money online, as it requires minimal effort and resources.

Can You Use Social Media to Make Money on the Side?

After starting and marketing your side, you will have some good experience and a better idea on how to make money. Yes, you can use social media to make money on the side. There are many ways to make money through social media, such as becoming an influencer, creating sponsored content, and promoting affiliate products. You can also use social media to promote your own products and services.

What Online Side Gigs Can Help Me Make Extra Income?

If you’re looking to make extra income, there are plenty of online side gigs you can try. Popular options include freelance writing, virtual assistant work, web development, tutoring, and selling products online. You can also look into affiliate marketing, consulting, and social media marketing.

What Side Hustles Offer the Most Financial Reward?

The side hustles that offer the most financial reward in the US vary depending on the type of work and the person’s experience. However, some of the most financially rewarding side hustles include software engineering, consulting, web development, and freelance writing. According to PayScale, the average hourly rate for software engineers is $41.88, consultants make an average of $37.53 per hour, and web developers earn an average of $30.17 per hour.

How to Make an Extra $1000/mo? What Side Hustles Work Best?

Once you start and market your side hustle blog, making an extra $1,000 a month in the U.S. is possible with the right side hustle. Popular options include freelance work, selling products online, tutoring, and virtual assistant work. You can also look into affiliate marketing, consulting, web development, and social media marketing.

What Side Hustles Can I Start with No Money?

Starting a side hustle in the U.S. with no money is possible. Consider freelancing, virtual assistant work, or tutoring. You can also look into affiliate marketing, creating and selling products online, or blogging. Research and explore different options to find what works best for you.

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