Blogging as a side hustle, how to be successful.
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Successful Blogging as a side hustle in 2023: Everything you need to know for success

Do you have a blogging side hustle and want it to be more successful? Are you looking to see stronger growth and learn more about how to make money with your side hustle blog? In this article, we are going to explore everything you need to know to make money for your blog, from soup to nuts!

Learn how to start a blog, build and grow your blog, network your blog, and monetize it. We will also talk about building your team for real scalability. 

I know a thing or two because I am living and breathing this journey right now with my blog The Financial Appetite, with side hustles, starting from zero and scaling up rapidly. I also have over 15 years of experience making money with scalable side hustles.  I’d love to share some insight.

So grab a cup of coffee and let’s dive right in!

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Discover the Power of Blogging

According to the Content Marketing Institute, businesses that blog regularly have 13X more ROI than those that don’t. 

Reasons to Start a Blog

  • Share your passion with the world
  • Make money from your blog
  • Grow your personal brand
  • Build a community

Advantages of Blogging

  • Builds trust with customers
  • Boosts website traffic
  • Improves search engine rankings
  • Increases brand visibility
  • Generates leads and sales
  • Can be passive income

Start Your Side Hustle Blog From The Comfort Of Your Home and Make Some Money!

preparing a business plan for buying a carwash.

According to the U.S. Small Business Administration, there are over 28 million small businesses in the U.S. Of those, over 4 million are home-based businesses. Blogging is one of the most popular home-based businesses, with over 31 million bloggers in the U.S. alone. (Source: U.S. Small Business Administration)

Steps to Start a Blog

1. Choose your niche and blog name

  • Start by brainstorming ideas for your blog. What topics do you want to write about?
  • Research the competition. What are other bloggers in your niche doing?
  • Choose a blog name that stands out. Make sure it’s catchy, memorable, and relevant. 

2. Choose a blogging platform. 

WordPress is one of the most widely used blogging platforms, offering a highly customizable and user-friendly experience. It allows users to create and manage their blogs with a wide range of themes, plugins, and customization options. If you are also selling something in your blog, Shopify is the best platform to host on. Shopify provides a user-friendly platform that enables entrepreneurs to set up and manage an online store without requiring extensive technical knowledge. Shopify offers an all-in-one solution for entrepreneurs to run their online business. It includes features such as inventory management, payment processing, order fulfillment, and marketing tools. 

3. Create a domain name and hosting plan

4. Design your blog

5. Create and promote content

In today’s world creating content, streamlining, and ideating with content has never been easier with the use of AI. Creating content used to be the single longest task of having a blog. It is important to use AI to make the best, most helpful content you can. Using it to pump out low-quality content with not benefit your readers and will not be rewarded. Instead use it as a tool with your original content, ideas, and unique perspective to make better content, quicker. AI companies like writesonic can help you write, streamline and optimize content quickly. Whereas an AI company like Pictory can turn any blog article into a video, for easy sharability.

6. Optimize your website for search engines by doing on-page SEO.

On-page SEO is crucial for new blogs. On-page SEO refers to the optimization techniques and strategies that are implemented on a website’s individual pages to improve its visibility and ranking in search engine results pages (SERPs). It includes various factors that can be controlled by the website owner such as optimizing title tags, meta descriptions, headings, content, images, internal linking, and URL structure.

I use Elegant Themes which is a popular WordPress suite of themes for SEO. They offer a range of customizable designs and functionality options for websites. Their themes are known for being SEO-friendly, with clean code and an optimized structure that makes it easier for search engines to crawl and index website content. Overall, Elegant Themes can be impactful for websites regarding SEO by providing a strong foundation for on-page optimization and mobile-friendliness.

For more on blogging, check out these articles: 

How To Start And Market Your Blog

How To Make 2,000 a Month With Your Blog

Blogging On Reddit: Everything You Need To Know


By following these steps, you’ll be well on your way to launching your business online. With the right domain name and web hosting plan, you’ll be able to reach your target audience and grow your business.


Make Your Blog Uniquely Yours

Customizing your blog is essential for standing out from the crowd. According to a recent survey, over 80% of bloggers customize their sites with unique fonts, colors, and layouts. This makes their blog more memorable and increases reader engagement. Source:

To make your blog your own, start by choosing a theme that reflects your personality. Consider the fonts, colors, and layout you use. You can also add widgets, plugins, and other custom features to make your blog stand out. Consider adding a contact form, social media buttons, or a newsletter signup form.

You can also enhance your blog’s content. Try adding unique visuals such as infographics, and videos, and create an accompanying podcast if you can. You can also create custom content such as interviews, case studies, and product reviews. By taking the time to customize your blog, you can create a unique and engaging experience for your readers.


Tips for Writing a Successful Blog

  1. Choose a topic that resonates with your audience (choose low competition, long tail keywords to give yourself the best chance of ranking)
  2. Write a compelling headline
  3. Include relevant keywords
  4. Write in a conversational tone
  5. Keep it short and sweet (readers’ attention span is short! Get your point across quickly and succinctly)
  6. Include visuals
  7. Add a Call-To-Action – For example, “If you like this article, visit (MY BLOG!)”
  8. Promote your blog post

Grow Your Blog Side Hustle’s Reach

best side jobs for software engineers. How to start your side hustle

According to a 2020 survey, U.S. audiences spend an average of 4.5 hours per day consuming digital media. To grow blog reach, use social media platforms to engage with readers, create content tailored to U.S. audiences, and optimize for SEO. Source: Statista

Social media is a great way to connect with readers. Post regularly and use relevant hashtags to increase visibility. Engage with readers in the comments and respond to messages quickly. Consider using paid ads to boost reach.

To attract U.S. readers, create content that is relevant and interesting. Utilize data, trends, and stories to make content engaging. Also, optimize for SEO by including relevant keywords and linking to other content.

  • Post regularly on social media
  • Engage with readers
  • Consider using paid ads
  • Create content tailored to U.S. audiences
  • Optimize for SEO
  • Spend time doing off-page SEO like backlink building and guest posting.

Off-page SEO refers to the techniques and strategies that are used to improve a website’s visibility and ranking in search engine results pages (SERPs) through external factors outside of the website itself. It includes various activities that are not directly related to the website’s content, such as building backlinks from other reputable websites, social media engagement, influencer outreach, guest blogging, and brand mentions.

When building a website (or buying one) on and off-page SEO are crucial to the pace of growth for your site, which in the beginning can be painfully slow. Many people call this beginning stage “The Sandbox” because it feels like you are stuck in there for so long without any action (organic traffic) from Google.

If you have a bit of budget, using AI tools to automate SEO can get you out of the sandbox much quicker so you can see traffic and make money off that traffic. It can also save you tons of time doing things manually. I use scalenut, an easy-to-use AI-powered SEO tool that specializes in optimizing content to increase search engine rankings.


Supercharged Growth Stage

Once you get a decent size following, you can apply for these supercharged social milestones below. These methods can get you making $1,000 – $2000 a month if ads and affiliates are in place and your traffic levels reach 10,000 plus.

A) TikTok: TikTok is a popular short-form video platform with a massive user base. It offers other milestones and features that can boost your income potential:

  1. TikTok Creator Fund: Once you meet specific eligibility criteria, such as having a certain number of followers and a minimum number of video views, you can apply to join the TikTok Creator Fund. This program allows creators to earn money based on their video views, engagement, and overall popularity on the platform.

  2. Brand Partnerships: As you gain a substantial following on TikTok, brands may approach you for sponsored content collaborations. These partnerships can range from product placements in your videos to dedicated sponsored campaigns. The key is to maintain authenticity and align with brands that resonate with your content and audience.

  3. Live Streaming Gifts: Once you reach 1,000 followers on TikTok, you unlock the ability to host live streams. During live streams, your audience can send you virtual gifts that can be converted into real money. The more engaging and interactive your live streams are, the more likely your viewers will support you with gifts.

B) YouTube: YouTube is the largest video-sharing platform globally, offering various monetization options for content creators. Here are some significant milestones and features on YouTube that can help you monetize your channel effectively:

  1. YouTube Partner Program (YPP): To be eligible for the YouTube Partner Program, your channel must have at least 1,000 subscribers and 4,000 watch hours within the past 12 months. Once accepted, you can monetize your videos through ads, channel memberships, merchandise shelf, and Super Chat during live streams.

  2. Channel Memberships: Once you’ve achieved 30,000 subscribers, you gain access to YouTube’s Channel Memberships feature. This allows your fans to become members by paying a monthly fee in exchange for exclusive perks, such as badges, emojis, exclusive content, or community posts.

  3. Merchandise Shelf: When your channel reaches 10,000 subscribers, you can utilize the Merchandise Shelf feature. This allows you to showcase your merchandise directly on your YouTube channel, driving sales and generating additional revenue.

  4. Super Chat and Super Stickers: Super Chat and Super Stickers are features available during live streams on YouTube. Once you reach 1,000 subscribers, your viewers can purchase Super Chats or Super Stickers, which are highlighted messages or animated stickers that provide monetary support. This feature encourages audience engagement and allows them to interact with you  

C) Instagram: Unlock Instagram’s Swipe-Up Feature: Instagram is a powerful platform for driving traffic and generating income. To unlock the Swipe-Up feature, which allows users to swipe up on your Stories and access external links, you need to reach 10,000 followers. Focus on creating visually appealing content, engaging with your audience, and using relevant hashtags to increase your following. Once you unlock this milestone, you can drive traffic directly to affiliate offers, landing pages, or your blog posts, boosting your income potential.

D) Facebook Page Verification: Verifying your Facebook page adds credibility and authenticity to your brand. It enables you to access additional features like Insights, allowing you to analyze your page’s performance. Verification also unlocks the ability to apply for branded content partnerships, where you collaborate with brands to create sponsored posts or videos.

E) Pinterest Rich Pins: Rich Pins on Pinterest provide enhanced information and metadata about your blog posts or products. By validating your website and enabling Rich Pins, you can make your content more discoverable and engaging for Pinterest users. Rich Pins display additional details, such as descriptions, prices, and article titles, increasing click-through rates and potential conversions.

F) LinkedIn Influencer: Becoming a LinkedIn Influencer expands your reach and credibility within the professional sphere. Aim to consistently share valuable insights, engage with your connections, and provide thought leadership in your industry. As an influencer, you can unlock additional opportunities such as sponsored content collaborations, speaking engagements, and brand partnerships.

H) Twitter Blue Verification: Achieving the coveted blue verification badge on Twitter establishes you as a verified and influential figure. It increases your visibility, attracts more followers, and improves your credibility. Verified accounts often gain access to exclusive features and opportunities, such as paid brand collaborations, event invitations, and participation in Twitter Amplify programs.

Grow Your Audience: Tips to Promote Your Blog

Leverage large social audiences to promote your blog and grow your readership.

Here are some tips to get started with social:

  • Create social media accounts on the most popular platforms and post regularly.
  • Include internal and external links to your blog in your social media posts.
  • Interact with other users and comment on their posts.
  • Use hashtags to reach new users.
  • Engage with influencers in your niche to get more followers.

These tips can help you reach more people and increase your blog’s visibility. With enough time and effort, you can grow your blog’s readership and create a successful online presence.


Build a Reputation 

Establishing a positive reputation can be done in several ways. Here are a few steps to get you started:

  • Develop a strong online presence. Use social media, email, and other online channels to communicate with customers.
  • Create a customer-centric culture. Focus on delivering great customer service and creating a positive customer experience.
  • Be transparent. Be open and honest about your business practices, products, and services.
  • Engage with customers. Respond to customer feedback and feedback from industry experts.
  • Develop a unique brand. Create a unique brand identity that stands out from the competition. Ask yourself “how can I be different?” and “How can I add more value than the competition?”

Earn Money From Your Blog: 

According to CreateandGo, the highest-paid bloggers on the internet can earn millions of dollars per year. 

Monetizing Your Website

You can then monetize that traffic in different ways. Advertising and affiliate links are the two most popular ways. 

Getting traffic is key and can be achieved in many different ways, but when you’re just starting out, you need to do keyword research to find keywords that the competitors are not going after. As a new site, you have a small chance of ranking in Google for a popular keyword that much larger, well-established sites have. For example, if you are writing an article on “best credit card rates”  which has a godzillion searches a month on Google, you will be competing against heavyweights like Investopedia, Nerwallet, and JP Morgan. But as the little guy or gal, you have an advantage which is primarily speed. You can also win some really good keyword traffic for smaller, long-tail keywords that the big guys won’t be looking at and won’t want to waste their time on. A long tail keyword is a much longer, more specific, variation of the more popular, more competitive keyword. So instead of trying to write an article that wins traffic and ranks for “best credit card rates” you may try researching “best credit card rates for teachers” “or “best credit card rates while getting a mortgage for a new home.” These longtail variations may be searched way less, but it gives you a significantly better chance at ranking and winning traffic, while you’re building authority on your site.

I like to use an effective keyword research tool for winning traffic with long tail keywords called Longtail Pro that is excellent for this.

With affiliates, once the traffic starts coming in, you a commission by referring products and services to your audience. This involves placing an affiliate’s unique code in any affiliate links. It can be in your episode’s show notes, live-streaming videos, social media sites, or websites. When your audience clicks on the link, you earn a commission. 

If you want to learn more about affiliate marketing, learn more is a great place to start as it offers in depth courses and learning material for beginners all the waay up to experienced affiliate marketers.

With Ads, you can make money in a few ways. Below are the most popular ways:

  1. Cost per Click (CPC): In this model, bloggers earn money when a reader clicks on the ad displayed on their blog. The ad network or advertiser pays the blogger a certain amount for each click generated.

  2. Cost per Mille/Thousand Impressions (CPM): Bloggers earn money based on the number of ad impressions their blog receives. Advertisers pay a fixed amount for every thousand ad impressions, regardless of clicks or actions taken by the readers.

  3. Cost per Action (CPA): Bloggers earn money when a reader takes a specific action, such as making a purchase or signing up for a newsletter, after clicking on the ad. The blogger receives a commission or a predetermined amount for each successful action.

Starting a Business

cute toddler making business calls

By starting a blog, you will start your very own small business! Small businesses make up 99.9% of all U.S. firms, employ 47.5% of the workforce, and generate 44.7% of total U.S. economic output. Source: SBA Small Business Profiles FY2019

Companies like Learn More make business formation easy: Incfile simplifies the process of starting a business by providing a user-friendly platform that guides entrepreneurs through the necessary steps. They  register a business entity, handle paperwork, and ensure compliance with legal requirements, saving entrepreneurs valuable time and effort. Incfile offers affordable packages and pricing options, making it an attractive choice for entrepreneurs looking to start their businesses on a budget. 

Interested in buying your next side hustle? Check out my latest article on why the time is perfect to buy an online company here


Building Your Team

Blogging is a creative art in nature, so it’s no surprise that businesses that prioritize creativity & innovation are 5x more likely to have better financial performance. 

Benefits of Fostering Creativity & Innovation

  • Increased employee engagement & motivation
  • Enhanced customer satisfaction & loyalty
  • Greater competitive advantage & market share
  • Improved problem-solving & decision-making
  • Increased innovation & productivity

Reasons to Start a Business


  • You have the freedom to pursue your passion.
  • You can make a difference in your community.
  • You can create a better future for yourself.
  • Build an asset that generates revenue

Forming a Corporation

Over 95% of U.S. companies are structured as corporations. These companies enjoy lower taxes, limited liability, and access to capital. (Source: The Balance Small Business)

Tax Benefits

Limited Liability

  • Shareholders not responsible for business debts
  • Protection from personal liability

10 Quotes to Ignite Your Entrepreneurial Spirit 

These 10 quotes will help you get inspired to start your own side hustle and become part of this growing trend.

1. “The way to get started is to quit talking and begin doing.” – Walt Disney

2. “Successful entrepreneurs are givers and not takers of positive energy.” – Anonymous

3. “If you can dream it, you can do it.” – Walt Disney

4. “The best time to plant a tree was 20 years ago. The second best time is now.” – Chinese Proverb

5. “Success is walking from failure to failure with no loss of enthusiasm.” – Winston Churchill

6. “It’s not about ideas. It’s about making ideas happen.” – Scott Belsky

7. “The secret of getting ahead is getting started.” – Mark Twain

8. “Whatever the mind of man can conceive and believe, it can achieve.” – Napoleon Hill

9. “A successful man is one who can lay a firm foundation with the bricks others have thrown at him.” – David Brinkley

10. “The only way to do great work is to love what you do.” – Steve Jobs

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In conclusion, the article offers suggestions on how to launch a profitable blog as a side venture. It emphasizes the advantages of blogging, such as creating a community, becoming known in a specific industry, and perhaps earning money. Choosing a niche, deciding on a platform, and creating material are all steps in the article’s step-by-step guide to starting a blog. It emphasizes how important it is to produce top-notch material and engage with readers in order to grow a following.

We also discuss tips on how to make money from a site through affiliate marketing, sponsored content, and the sale of digital goods.

Don’t forget, starting a profitable blog takes time and work and is not a quick way to get wealthy. With hard work and time, this can be an extremely profitable and rewarding way to make money.

In conclusion, the article is a helpful manual for anyone seeking to launch a blog.

For more valuable content for entrepreneurs sign up at today!




What Side Hustle Can Make You the Most Money?

Freelance writing, app development, virtual assistant, and online tutoring are some of the side hustles that can make you the most money in the US. According to a survey by Upwork, more than half of freelancers earned more than $20 per hour, and almost a quarter earned more than $50. Additionally, app development and online tutoring can also be lucrative side hustles.

How can networking help you unlock your career potential and land your dream job?

Networking is a powerful tool for unlocking career potential and landing your dream job. It can help you build relationships with key people, gain access to job opportunities, and increase your visibility. Additionally, networking can provide valuable insights into the job market and help you identify potential mentors.

What strategies can I use to make my side hustle successful?

To make your side hustle successful in the US, you should focus on developing a clear plan, setting realistic goals, and creating a strong online presence. Additionally, you should also create a portfolio of your work, join relevant online communities, and leverage your existing network to find potential customers.

What Benefits Can a Side Hustle Provide to Reach Financial Goals?

Side hustles can provide many benefits to reach financial goals in the US. It can help you earn extra income, gain valuable skills, and develop a more diverse portfolio. Additionally, side hustles can also provide the flexibility to work on your own terms and pursue your passion.

What networking strategies can help international students succeed?

International students can use a variety of networking strategies to succeed in the US. They should join relevant student organizations, attend networking events, and reach out to alumni from their school. Additionally, they should also build relationships with professionals in their field and leverage their existing network to find potential mentors.

What’s the Best Side Hustle to Make Money in the US for Millennials?

The best side hustle to make money in the US for millennials is freelance writing. According to a survey by Upwork, more than half of freelancers earned more than $20 per hour, and almost a quarter earned more than $50. Additionally, freelance writing can provide the flexibility to work on your own terms and pursue your passion.

What networking and relationship-building strategies can help US professionals succeed?

US professionals can use a variety of networking and relationship-building strategies to succeed. They should join relevant professional organizations, attend networking events, and reach out to alumni from their school. Additionally,  they should also build relationships with industry experts and leverage their existing network to find potential mentors.

What strategies can U.S. residents use to make extra money?

US residents can use a variety of strategies to make extra money. They can start a side hustle, such as freelance writing, app development, virtual assistant, or online tutoring. Additionally, they can also take on part-time or freelance jobs, invest in stocks and bonds, and rent out their space.

Can side hustles help Americans achieve financial freedom?

Yes, side hustles can help Americans achieve financial freedom. Side hustles can provide extra income and the flexibility to work on your own terms. Additionally, side hustles can also help you develop valuable skills, gain experience, and create a more diverse portfolio.

What skills are needed to make extra money in the U.S.?

The skills needed to make extra money in the US depend on the side hustle you choose. For example, freelance writing requires strong writing and communication skills, while app development requires coding and design skills. Additionally, virtual assistant and online tutoring require administrative and teaching skills, respectively.


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